• Virginia

The Hat Factory


First-class live sound is essential in places like the Hat Factory in Richmond, Virginia. Acoustical Solutions installed acoustic panels that worked perfectly for sound reduction and sound absorption in the 22,000 sq. ft. music and event venue.

Application Introduction:

From bands and DJs to theme parties and private events, the Hat Factory in Richmond, Va. wears many … well, hats.

In a single week, patrons can attend a circus-themed dance party, ride a mechanical bull at a country party, see a nationally touring music act and attend a wedding.

The one underlying aspect running throughout everything that happens at the Hat Factory is good sound, and until Acoustical Solutions was contacted, good sound wasn’t the venue’s forte.

Treatment Provided:

Gary Hudson, an Acoustical Solutions technical sales representative with 15 years’ experience in the live sound industry explained the sound situation:
“[The Hat Factory] bought a fantastic PA system, but the room didn’t exemplify the sound system,” he said. “There were so many hard surfaces that the echo was really bad and you just couldn’t hear it right.”

To combat those hard surfaces, Acoustical Solutions installed almost 40 AlphaSorb® Acoustic Panels on the walls, balcony faces and ceiling in the 22,000 sq. ft. facility.

AlphaSorb® Acoustic Panels are used for sound reduction and reverberation control and come in a wide variety of sizes, shapes and colors.

The acoustic panels’ other applications include houses of worship, teleconferencing and videoconferencing rooms, broadcast and recording studios, multi-purpose rooms, home theaters and auditoriums.


As a result of the work Acoustical Solutions did with the Hat Factory, the Richmond venue now has excellent sound quality for all of its events.

“The room finally caught up with the sound system,” said Gary Hudson.

Rahn Drewen, sound engineer at the Hat Factory, said, “I can say that the biggest difference we’ve noticed is the deadened echo. The room use to have a problem with sound bouncing all around.”

“This made it difficult to pinpoint who was playing what parts in a song,” he added. “Now it’s much easier to see what changes need to be made to make the song sound the way we want.”